Data Validation &
Verification 

Unfortunately, all data is not created equal and can't be trusted until it has been fully vetted.  It is of course impossible to manually screen the data, so it must be automated. RRDB L!VE has everything you need to validate and verify all of the components of your contact data (Name, Address, Email and Phone).

Full Contact Validation

Start by validating the entire contact record.  RRDB L!VE will perform the following validation steps while looking at all of the contact data points:

• Formatting and standarization of name, email, phone and postal address
• Case correction for name, street address, city, state and email 
• Postal address validation (to confirm the address exists and is deliverable)
• Correction of common misspellings and typos (in name, email, street, city etc.)
• Vulgarity and suspicious word detection
• Postal address move updates
• Identify which contact data points are confirmed to be associated with each other (i.e. Name matches email, phone and address on record)
• Score & Profile the data

Configure Contact Validation to automatically process your incoming data feeds or use our API from your internal system

Email Validation

Every sound email marketing strategy involves the additional step of verifying that the emails are actively being used and are deliverable.  It is critical to not send emails that are going to bounce or turn out to be spam traps.  Utilize our email validation service to verify that your emails are valid AND deliverable.  Avoid complaints and IP blocks by removing hard bounces, spam traps and other threats.

Email Validation features:

• Identify hard bounces & numerous other threats
• Confirm that the email is deliverable
• Automatically verify the emails in your data feeds before import
• Real-time/live verification via API from your internal system
• Batch file processing via a dedicated and automated FTP site

Phone Validation

Equally as important as verifying emails, is doing the same with phone numbers.  If you are an SMS or Call Center marketer, this is an invaluable part of your strategy.  Ensure that text messages are sent only to cellular numbers, and eliminate the cost of agents dealing with calls to invalid phone numbers.

Phone Validation features:

• Verify that the number is live and connected
• Determine line type (cellular, landline, VOIP) and carrier details
• Optionally add "Caller ID" data
• Automatically verify the phone numbers in your data feeds before import
• Real-time/live verification via API from your internal system
• Batch file processing via a dedicated and automated FTP site